The loyalty of yesteryear, whether it be to one’s job, marriage or favorite brands, has slipped. The downsizing of the mid-1990s and today in the 2008 has hit middle management as well as hourly workers, causing increased discomfort and distrust of many large corporations. It has also changed the way that many people who have not been displaced have come to regard their job. Similarly, today’s divorce rate has a ripple effect on how secure and loyal Americans feel.
Perhaps nowhere is the trend so noticeable as brand loyalty. In a 1975 survey 74% of women and 80% of men indicated that they tried to stick with well-know brands. A decade later those percentages had dropped to 58% for women and 52% for men. According to the Roper Starch polling organization, by 1993 less than half of consumers knew what packaged-good brand they would choose when they entered a store to make such a purchase.
Loyalty Campaigns.
Promotional Products, brand awareness
brand awareness, brand loyalty
After reading my post on measurable marketing results, Jeremy a friend and owner of RED GREY Concepts a Seattle Video Production Company sent an article from the Atlas Institute about sponsored search.
60% of people click on search results based on brand recognition. The best example of this is when people type the title of a book into Google. Several Sponsored sites pop up, even if Amazon is low on the list they get more of the clicks.
This can be good or bad. take for instance when someone enters amazon into Google. The top Pay-Per-Click ad that pops up is Amazon. The searcher clicks this and Amazon is charged the $2 or whatever the going rate is.
How does this relate to you? If your customers already have your name on top of mind awareness they are more likely to find you in the maze of search results. Not everyone is a household name like Amazon.
What are you doing to stay on the top of your customers mind? Better they recognize your name over your competitions.
If your interested in that atlas article you can find it here.
Marketing, ROI, Search, brand awareness
brand awareness, Marketing, PPC, Search
