Looking to make that Sales Appointment have a lasting emotional impact?
We had a decision maker from a large aerospace client stop by our show room last week. This was her first time visiting us. Our goals was three fold: to spark ideas, show the limitless possibilities of promotional products, and make an emotional connection that will ensure we are their first choice for their marketing needs.
We had the appointment scheduled about a week in advance. This way we could have a gift personalized with her name when she arrived. Nothing leaves a lasting impression like a personalized gift. People just love stuff with their own name on it. We have found that even rather “lame products” imprinted with a persons name or initials make a significant impact.
We value this client and wanted to make this a memorable visit so no “lame product” here. We had a Cross Apogee Black Star Lacquer Ball-Point Pen, with her name deep cut engraved with her name in a beautiful script, waiting for her when she walked in. POW you could see the impact of this personalized promotional pen on her face immediately. She was excited and knew just how much we value her.
At a $95 dollar price point this isn’t a gift for just anyone who walks in. But who do you want your next client to be? Lots of small clients are great, but if you want to step into the world of larger accounts you need to make a different kind of impression. Money directly targeted to specific accounts is more effective for larger clients than casting a really wide net with other mass-media marketing.
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