Why you should never hand out Candy?
We had a staffing services company drop by our office yesterday. They were looking for us to hire them for our hiring and HR needs. She dropped of a regular manila folder labels Human Resources. It was filled with their contact information. She also dropped of a couple of candy bars with an address label for her company stuck on the front of the bar. Here is what they think of candy at the B2B Blog.
As I ate the candy bar on the way home last night I thought about her promotion. What was good about it and what wasn’t?
Well first her in-person approach was a hit. She walked into our small 6 person office and struck up conversation. This way we at least know she is not calling from an outsourced call center. While we don’t use outside HR, by stopping in she at least was able to make a good face to face impression.
The folder labeled Human Resources was GREAT. Easy for an office manager to file away and find again, possibly even by accident. If we rotated through secretaries, we don’t, a new hire might come across the file and think she was our source.
The candy bar was awful, not the taste, the idea. I ate the bar and threw away the labeled wrapper. No evidence she was ever there. If she had left a stapler or even a Post-it Caddy(Cheap and very effective promotional product.) She should have left an item that would actually stick around the office. One that would have her name and contact info in front of our office manager on a daily basis.
Looks Like I will be making a sales call at her office 
