Brand Recognition beats out Search Ranking
After reading my post on measurable marketing results, Jeremy a friend and owner of RED GREY Concepts a Seattle Video Production Company sent an article from the Atlas Institute about sponsored search.
60% of people click on search results based on brand recognition. The best example of this is when people type the title of a book into Google. Several Sponsored sites pop up, even if Amazon is low on the list they get more of the clicks.
This can be good or bad. take for instance when someone enters amazon into Google. The top Pay-Per-Click ad that pops up is Amazon. The searcher clicks this and Amazon is charged the $2 or whatever the going rate is.
How does this relate to you? If your customers already have your name on top of mind awareness they are more likely to find you in the maze of search results. Not everyone is a household name like Amazon.
What are you doing to stay on the top of your customers mind? Better they recognize your name over your competitions.
If your interested in that atlas article you can find it here.
